Banner ads
I’ve recently been asked to give some tips on creating a good banner ad. Not being a graphic designer, I did not leap forward with an answer. However, it’s a really good question. Many of us just go ahead and create something in Photoshop without really thinking about what makes a banner effective as a marketing tool. We tend to base our decision on whether it looks good or not, rather than whether it achieves our goals. You should continually monitor the effectiveness of your banner ads and go back to the drawing board if they’re not working for you. If you’re in the market for a new banner ad have a look at http://www.microsoft.com/smallbusiness/online/banner-advertising/articles/10_tips_for_creating_an_effective_banner_ad_campaign.mspx and http://www.siteprocentral.com/lessons/0082.html. They’ve got some really useful tips that you might not have thought of.
